FEATURED BRANDS
Pawfy
& The Wagging Blue
From Taiwan-grown catnip to Korean-designed walking essentials, each brand brings its own culture, design and perspective to life with pets.
OUR BRANDS
Every brand has its own voice.
Pawfy explores balance in life with cats. The Wagging Blue brings Korean culture and contemporary design to every walk.
PAWFY · TAIWAN
A little balance in every day with your cat.
Guided by the idea of "just right", Pawfy seeks balance between people and pets, and between its business and the environment. With sustainability at its heart, the brand brings a thoughtful, natural approach to everyday products.
- Finding balanceThoughtful about the rhythm of life shared by people and pets
- Environmental awarenessConsidering brand growth alongside ecological balance
- A lasting commitmentA long-term, responsible approach to caring for pets
- Taiwan-grown catnipNatural aromas and carefully considered textures for everyday moments
THE WAGGING BLUE · KOREA
Considered design for every walk, and life beyond it.
The Wagging Blue brings Korean patterns, contemporary colours and everyday function together. Across walking gear, dog wear and living essentials, its lookbooks and designer notes share the thinking behind each design.
- Walk GearsCollars, harnesses, leads and walking accessories
- Dog WearStyle for your dog's everyday adventures
- LivingBathing and shared-living essentials
- From Concept to CreationA closer look at the creative process through designer notes